1980s Bellville Sassoon Ruffled Red Chiffon One Shoulder DressThe Bellville Sassoon label was founded in 1953 by Belinda Bellville but did not officially take on the Bellville Sassoon label until 1970 when David Sassoon, who had been with the company since 1958, took over most of the designing. The label became internationally known when Princess Diana began wearing pieces quite extensively. Countless other celebrities wore the label as well such as Elizabeth Taylor, Jackie Kennedy, Audrey Hephburn, and Madonna.