The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely Potential Juul ban will boost other vaping brands, retailers and customers say Iowa State Daily Juul Ban City, State Bans on Juul & Other Vaping Products FDA Officially Bans Juul E Cigarettes From US Market Business Insider The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.