The Dress of viral internet fame. Actual colour black and blue on the Download Scientific Diagram The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The dress 10 years later: Is viral dress black and blue or white and gold? kgw.com The color doesn't matter the dress is ugly CNN White and gold or blue and black what colour is the dress? An eyewitness gives a definitive answer The Independent The Independent